Reflection Paper on case ( Nestle Infant Milk Formula ) Study

Reflection Paper on ( Nestle Infant Milk Formula ) - Case Study Example Competitors of a business are always present to replace a dying company. Company and its decisions are not only morally judged by people but there are some laws and regulations that are specially formulated to force every company abide by the rules. In case of violation, the company has to suffer not only morally but also legally. These rules and regulation run a business according to the code of business ethics. The code of business ethics helps in judging a company’s decision with respect to the set of rules and standards. One can easily gauge the decision’s credibility by going through the rules designed. In the chapter three of the book Business Ethics: A Global and Managerial Perspective, the author David Frtizsche defined some of the basic principles to judge the moral standards of the business decision. According to him the decisions can be judged on their moral credibility by gauging them on the principles like the Egoism and the Utilitarianism. The decisions, according to him can also be judged based on the reason behind the decisions; not the outcomes (2004). In the past years a case has been observed in the category of business ethics and the business decisions and their effects. The case produced severe impacts on the marketing strategies of the company. It also degraded the reputation of the company among the customers. The case helped in banning the company for seven years. The decision was considered as not only being morally unethical but also as being legally invalid. The Nestle Company is one of the top dairy service providing companies of the world. The company is based in Switzerland and it is working on many milk and related projects. One of the projects was the Infant Milk formula, which became a headache for the company in the later years. The infant milk formula was formulated as a substitute of the breast milk for the children. It came in powdered form and the feeding mothers were supposed to mix it with sterilized

Management and Supply Function Essay Example for Free

Management and Supply Function Essay It should be emphasised from the outset that purchasing and supply management is executed as an integrated part of the firms broader management (as part of the logistics management or supply chain management approach) *Purchasing and supply PLANNING is part of the firms general planning, mainly because the continuous supply of raw materials components services is of a strategic importance to the enterprise. The supply market is just as important for the firms survival continued profitability as the sales market is the firms own product. Firms general planning must be integrated. *The ORGANISATIONAL STRUCTURE of the purchasing and supply function should be aimed mainly @ linking into the firms overall structure in the most effective way. The purchasing and supply function primarily renders a service to the enterprise. *Purchasing and supply COORDINATION should be aimed @ harmonising and aligning the activities of the purchasing and supply function with those of the other business functions. When a firm vests the authority for the purchasing and supply function in 1 person or team. Advantages: ;gt;Standardisation of materials and products is possible because purchases are made at one point ;gt;Purchasing and supply staff are afforded the opportunity to become experts ;gt;Control over all aspects of the purchasing and supply function is improved ;gt;Administrative costs are reduced by eliminating duplication DECENTRALISED PURCHASING ; SUPPLY ORGANISATIONAL STRUCTURE Purchasing by different departments, branches or plants, while each of them enjoys an important measure of autonomy of decision making regarding the purchasing and supply function. Advantages: ;gt;Better liaision can be effected between decentralised purchasing and supply functions and the user functions of individual plants served by the purchasing and supply function ;gt;The needs users can be better satisfied because the purchasing and supply function knows them better ;gt;Different plants maintain their autonomy. Plant managers are often fully responsible  for the profitability of individual plants. According to the combined approach, common requirements of the different plants such as equipment and certain categories of raw materials, are purchased centrally head of office. The plants purchasing and supply functions are assisted by corporate   purchasing and supply in developing policies, procedures, and control measures, recruiting and training staff, auditing the   purchasing and supply performance of the plants. The main coordinating mechanisms of purchasing and supply management with other functions in the organisation, and with suppliers and customers, are definitely computer systems such as electronic data interchange(EDI), materials planning (MRPII) and distribution requirements planning (DRP). TWO TYPES OF COORDINATION Between purchasing and supply and other functional areas Purchasing coordination is lateral acts in an advisory/support method to the other functions in the enterprise. Between p and s and the supplier system Two dimensions to the coordination between p and s function and the supplier system. Firstly there is coordination with the whole supplier system and secondly with the individual suppliers. The flow of products and services from the supplier has to be effective, the p and s function has to ensure that coordination between them and the supplier ensures this occurs. This can be achieved by means of supplier alliances, integrated systems and inter-organisational teams. The supplier must become an extension of the buying enterprise. The chief coordinating mechanisms available to p and s management are open communication, strategic alliances, integrated systems, the conscious motivation of suppliers and standardisation of specifications, purchasing documents and purchasing procedures. CONTROL : PERFORMANCE EVALUATION OF THE PURCHASING AND SUPPLYFUNCTION Control may be defined as a systematic attempt to reach objectives or set standards that accord with the enterprises goal, to observe actual perform- ance and compare it with the set standards, and to take corrective steps with a view to achieving the mission and goals of the enterprise. Objectives and basic principles of performance evaluation P and activities are complex, needs to have a control system. Feedback   on actual performance(measured against quantitative norms). This ensures that the p and s strategy is implemented at the various levels in the company. With this the p and s manager can monitor and improve the functions actual performance. Control ensures that all the other functions with p and s work optimally.

The End of World War I :: World War I History

The End of World War I As the news of the individual surrender spread, fellow Germans saw that they were losing the war and started mutinies. Many people told the Kaiser to seek an armistice with the allies. However, he did not show any intensions of giving up. With the end so close, many American newspapers started to create rumors that the armistice had signed been signed by the Germans. They assumed that our leaders were suing for peace. They were still only considering signing an armistice. The American armistice was based on Woodrow Wilson's fourteen-point plan. He did have a hard time convincing the other allies that the fourteen-point plan was going to work. Wilson who was wanted peace without actually winning the war. By the time the armistice was signed, the people of Germany were happy that the war had ended. The treaty was signed at Rethondes, France at 5:00 pm on November 11 1918. Two days earlier Kaiser Williams of Germany had abdicated and fled to the Netherlands. Prince Max of Beden had immediately accepted defeat. The word quickly passed along the front and at 11:00 the battles should stop. Many notes had passed between Prince Williams and President Wilson in the days that led to the armistice. All of the matters were discussed through notes although a representative was sent to explain the idea behind the fourteen point and other American theories that led to the formation of the armistice. After the armistice was signed and the war ended many of the Americans flooded the towns located near the front, they celebrated. Many sang their national anthem. The streets were crowded with people. The town center was so filled that you could hardly see anything. Church bells ringed through out Europe to praise the end of the war. Many people even sung huge flags of either America or France. Many of the soldiers just stared and wondered what was going on. They had seen all the death and did not realize why the men celebrated. Many people endorsed the fourteen-point plan. Some even thought that he would win the noble peace prize for his work during the tragic war. Many Americans believed that their president their war hero had ended the war with the fourteen points for peace. Many of the allies wanted to put and end to the war by claming victory and puncture the economy of Germany forever. The End of World War I :: World War I History The End of World War I As the news of the individual surrender spread, fellow Germans saw that they were losing the war and started mutinies. Many people told the Kaiser to seek an armistice with the allies. However, he did not show any intensions of giving up. With the end so close, many American newspapers started to create rumors that the armistice had signed been signed by the Germans. They assumed that our leaders were suing for peace. They were still only considering signing an armistice. The American armistice was based on Woodrow Wilson's fourteen-point plan. He did have a hard time convincing the other allies that the fourteen-point plan was going to work. Wilson who was wanted peace without actually winning the war. By the time the armistice was signed, the people of Germany were happy that the war had ended. The treaty was signed at Rethondes, France at 5:00 pm on November 11 1918. Two days earlier Kaiser Williams of Germany had abdicated and fled to the Netherlands. Prince Max of Beden had immediately accepted defeat. The word quickly passed along the front and at 11:00 the battles should stop. Many notes had passed between Prince Williams and President Wilson in the days that led to the armistice. All of the matters were discussed through notes although a representative was sent to explain the idea behind the fourteen point and other American theories that led to the formation of the armistice. After the armistice was signed and the war ended many of the Americans flooded the towns located near the front, they celebrated. Many sang their national anthem. The streets were crowded with people. The town center was so filled that you could hardly see anything. Church bells ringed through out Europe to praise the end of the war. Many people even sung huge flags of either America or France. Many of the soldiers just stared and wondered what was going on. They had seen all the death and did not realize why the men celebrated. Many people endorsed the fourteen-point plan. Some even thought that he would win the noble peace prize for his work during the tragic war. Many Americans believed that their president their war hero had ended the war with the fourteen points for peace. Many of the allies wanted to put and end to the war by claming victory and puncture the economy of Germany forever.

Online Purchases and Delivery Service in NTUC Fairprice Essay

INTRODUCTION NTUC Fairprice Co-operative Ltd (NTUC) was founded in 1973 by the labour movement. Its first supermarket was opened in Toa Payoh in the same year. NTUC has now grown to become Singapore’s largest retailer, with a network of more than 270 stores comprising FairPrice Supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Xpress and Cheers convenience stores. NTUC also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company. Sales in 2013 were reported at more than S$2.6 billion. NTUC also operates an online store where customers can order their groceries directly from their online store and have them delivered to their homes or destinations of their choice. This paper explores the business operations management of NTUC in Singapore and the possible challenges NTUC may face in their online retail and delivery service. This paper also evaluates and recommends appropriate measures that NTUC should implement to overcome these challenges as well as the methods to measure the business performance of the new process. PART 1 NTUC’s Business Functions NTUC operates with three core business functions to run the chain of supermarkets in Singapore; Procurement, Warehousing/Distribution and Retail. These functions are supported by Finance, Information Systems and Human Resources. Figure 1: Process Flow of NTUC Online Retailing and Delivery Service NTUC currently operates an online grocery store from their website.  According to their website’s Help section (2009), NTUC mentioned partnering a logistics service provider to provide the delivery services to customers. In its website (2009), customers have the option to select their preferred date of delivery but the earliest they can receive their purchase is by the next working day. NTUC currently does not provide delivery services on Sundays and Public Holidays. Delivery charges apply according to the order amount and additional charges will also be imposed to rearrange another delivery date if the customer is not present to receive the goods. Challenges of Online Retailing and Delivery Service Using the Soft Systems Methodology (Checkland, 1981), we identified some key challenges (Appendix 1) that NTUC may face for their online retailing and delivery service to their customers. Xing, Grant, MaKinnon and Fernie (2011) grouped these challenges broadly under availability, timeliness and condition. Availability †¢There is a lack of online tracking system.  Timeliness †¢Online grocers are unable to offer same day delivery to customers. †¢Deliveries fail to arrive as promised. †¢Distribution centres need to spend more time picking individual orders for customers. Condition †¢There is a need to have delivery accuracy as products with shelf life, especially fresh food, would require cooling. †¢Products are damaged during transit. Literature Review of Challenges Availability: Xing, Grant, MaKinnon and Fernie (2010 and 2011) conducted postal surveys with chosen households and qualitative interviews with retailers, logistics service providers and experts for their research papers. Both papers found that one of the key challenges of online home delivery is to keep customers informed of the availability and status of their purchase. Without such  online tracking systems, a big gap will be created between what the customers want to purchase and what they are offered eventually. Ruby and Zhao (2010) also identified that the most important attribute that affects customers’ satisfaction is the ability for online retailers to provide on-time delivery which would impact the customers’ decision to repurchase in future. Ling, Yang and Jun (2013) also reported that customers feel that the unavailability of ordered products will affect their online shopping experience negatively. Timeliness: According to Ling, Yang and Jun (2013), most customers tend to get very frustrated when faced with the inconvenience caused by any delay in delivery. Customers feel the hassle of having to stay at home along with the uncertainty in waiting time for the delivery person to show up with their purchase. Another challenge as reported by Starkey, A (2010) is that 17.5% of the customers had no one at home to receive their purchase during the normal delivery hours and 37.5% of them were only at home on some days. According to him, this translates to a 55% probability that customers run the risk of a failed delivery since there was no one available to sign their purchase. Another challenge that is highlighted by Xing, Grant, MaKinnon and Fernie (2011) is the timeliness of the standard delivery schedule. According to the authors, retailers and logistics service providers kept the delivery charges low so as to remain competitive as providing prompt delivery services would usually cost a premium for customers. Such measures usually result in a standard 3 to 5 business days for delivery causing a relatively low level of customer satisfaction in this area. Condition: Based on the findings by Xing, Grant, MaKinnon and Fernie (2011), customers’ satisfaction level drops when their purchases are delivered wrongly or the  orders are incomplete. Another factor that impacts their satisfaction level is the condition of the goods being delivered. As in the case of perishable items, customers expect their purchase to be delivered fresh. Operations Strategy Perspectives for NTUC Using the four perspectives on operations strategy (Slack, N., Brandon-Jones, A. and Johnston, R, 2013: Ch 3 Pg 73 – 85), we seek to understand the different perspectives that will help us recommend the appropriate solutions for NTUC in its online retail and delivery system. Figure 2: The Four Perspectives on Operations Strategy (Slack, N., Brandon-Jones, A. and Johnston, R, 2013: Ch 3 Pg 73 Figure 3.3) Top-Down Perspectives: According to NTUC’s website (2009), its vision is â€Å"to be Singapore’s leading world-class retailer with a heart†. NTUC also strived to â€Å"provide its customers with the best value, quality products and excellent service, be a preferred employer, to moderate the cost of living in Singapore, and serve the needs of our members, the labour movement and the community.† Bottom-Up Perspectives: According to Song, L., Cherrett, T. and Guan, W (2011), besides inconveniencing the customers, distribution centres also incur high costs whenever there are failed deliveries. The authors suggested that there are environmental costs to be considered for every added trip to the customers. This suggests that the CO2 emissions caused by these repeated trips would increase. NTUC should work closely with its internal Warehousing/Distribution team to understand these concerns before developing the strategy forward. Market Requirements Perspectives: Various authors (Xing, Grant, MaKinnon and Fernie,2010 and 2011; and et al) identified that customers expect to be kept updated of the status of their purchase; prompt delivery service as well as having purchases delivered to them in good conditions. Operations Resources Perspectives: According to Xing, Grant, MaKinnon and Fernie (2011), a high operational cost would make retailers cost sensitive. Technology advancements require monetary investments and yet retailers need to strike a balance between home delivery cost and the amount they charge their customers. Therefore, NTUC should explore how it can optimize its operations functions and resources to continue delivering the values customers expect. Appropriate Solutions for NTUC Based on the challenges identified and with the understanding of the 4 perspectives that NTUC need to consider, the following are some of the recommendations that NTUC should adopt to improve on their online retail and delivery system: †¢Upgrade the online order system †¢Implement online tracking system †¢Incorporate a collection / delivery point Upgrade the Online Order System: According to Ruby, R.D. & Zhao, M. (2010), NTUC should, in order to satisfy its online customers and ensure that they return to the retailer to purchase again, ensure that their website should be able to control conditions where a product is out-of-stock. The online website should provide updated inventory information of the product to avoid customers becoming unhappy over a failed purchase. It is also important to ensure that the descriptions of the product are authentic and exactly matches the intended product. NTUC should provide more delivery options (Xing, Y., Grant, D.B., McKinnon, A.C. & Fernie, J., 2011) and consumers who are willing to pay a premium for these choices could select their preferred delivery options with more specified dates and times. The authors believed that the premium delivery charges customers pay will eventually offset the increased in delivery cost  of NTUC or their appointed logistics service provider. Implement Online Tracking System: Xing, Y., Grant, D.B., McKinnon, A.C. & Fernie, J. (2011) concluded in their report that setting up an online tracking system is very important as it allows customers to keep track of their purchases. If retailers are using a logistics service provider which is the case for NTUC, a link to the logistics service providers’ tracking system should also be provided. The authors also suggested that retailers can adopt software applications that operate alongside their existing ordering system. These software applications are able to provide timely contact with the customer by email or text messages during the time of fulfillment to keep customers updated of their order status at appropriate times. The most important messages are at the point when their purchases are ready to be delivered with confirmation of the delivery date and time. Having a good tracking system not only reduces the probability of first time delivery failures, Edwards, J.B., McKinnon, A.C. & Cullinane, S.L. (2010) also reported that reducing repeating trips will significantly reduce the CO2 emissions. In their findings, a standard home delivery for a non-food item would be allocated 98 gCO2. Therefore, striving to improve on the home delivery system would also help reduce any harmful impact to the environmental. Incorporate a Collection/Delivery Point: To reduce the number of unsuccessful home deliveries to customers, NTUC should implement a network of collection/delivery points (Song, L., Cherrett, T. & Guan, W., 2011) as alternatives to the delivery addresses in their system. This means allowing customers to choose a nearest collection/delivery point where they would like to pick up their purchase from if they happen to be away when the delivery person arrived. Customers can also have the option to select the collection/delivery point as their delivery destination if they are sure they will not be home to receive their  purchase. Retailers can definitely benefit from this implementation as it reduces the number of re-delivery attempts. PART 2 A Perspective of the New System We use Soft Systems Methodology (Checkland, 1981) to have a systematic view of the new system (Appendix 2). In the process, we also identified two potential problems that may arise from this new system. Behjati, S. and Othaman, S.N. (2012) said that one of the key drivers of online shopping is trust and reliability. If customers do not trust the idea of shopping online, it would take more effort for NTUC to try to switch these customers to online customers. Another potential problem is an upgraded online ordering system would take up more internet bandwidth in NTUC. Therefore, the retailer must ensure that there is sufficient bandwidth (Ling (Alice) Jiang, Yang, Z. & Jun, M., 2013) to allow customers to search its online store seamlessly. NTUC’s â€Å"As Is† Process In the Help section of NTUC’s website (2009), a customer simply need to log into their account, select the products and the required quantity before adding into the shopping cart. Once the purchase is confirmed, an email will be sent to the customer instructing him/her of the delivery information. According to the website, the earliest date customers can receive their purchase is by the next working day. NTUC currently does not provide delivery services on Sundays and Public Holidays. Delivery charges apply according to the order amount and additional charges will also be imposed to rearrange another delivery date if the customer is not present to receive the goods. A clearer version of the â€Å"as is† process of NTUC is attached in Appendix 3. Figure 3: â€Å"As-Is† Process of NTUC NTUC’s â€Å"To Be† Process With the proposed upgrading of the online ordering system, online tracking system and implementing a collection / delivery point for NTUC, the â€Å"to-be† process is drafted in Figure 4 with a clearer version attached in Appendix 4. Figure 4: â€Å"To-Be† Process of NTUC Freeman, M. and Freeman, A. (2010) emphasized the importance that for the online ordering system to work, all products in the retailer’s inventory must be displayed. Out-of-stock products must be clearly indicated so that customers can make decisions on the spot to select alternative products. Rose, S., Clark, M., Samouel, P. and Hair, N. (2012), in their study, also supports this by saying that it is important for the retailer’s website to be easy to use. An overly complex navigation and information overload will reduce the probability of customers returning to patronize the online store. Omar, M., Bathgate, I. and Nwankwo, S. (2011), in their research, considered that when a customer is well-provided with order information and a clear estimate of the product arrival information, customers will be more certain of what they ordered and when they can expect their products to be delivered. It is therefore recommended for NTUC to set up an online tracking system for the purpose of allowing customers to trace their products any time of the day. Edwards, J.B., McKinnon, A.C. & Cullinane, S.L. (2010) provided that failed deliveries can cause a lot of inconvenience and highly uneconomical for both the customers, logistics service providers and retailers. According to the studies, a 100% successful first-time delivery would incur a CO2 emission of 98g for urban deliveries. This, however, increases to 110g of CO2 emission for a 12.5% delivery failure. Song, L., Cherrett, T. & Guan, W. (2011) suggested reducing failed deliveries by using a network of collection / delivery points (such as in petrol stations, convenience stores, post  officers etc) in nearby neighborhoods as alternative delivery destination. Keeping failed deliveries to a low number would limit the amount of CO2 emission to the lowest possible level. In this â€Å"To-Be† process, an upgraded ordering system coupled with an online tracking system for customers to track their parcels and finally providing an alternative pickup location instead of having the hassle of arranging for future delivery trips will improve the transactional process which is according to the expectations of the customer. This will improve their perception of NTUC. PART 3 In Part 1, we identified the challenges NTUC faced when operating the online retail and delivery system. Appropriate solutions were put up with the aim to improve these challenges. Part 2 looked at the changes that need to be made to the business process. In Part 3, we will be looking at how NTUC translate performance objectives into operation priorities and subsequently, how NTUC measures its performance and recommend further improvements to ensure the success of the new system. Implementing a Performance Measurement System For NTUC to succeed into achieving its performance objectives, a performance measurement system needs to be put in place. The Balanced Scorecard (Kaplan R.S. and Norton D.P., 1992) will be used for this purpose. Besides deciding and measuring performance, Sharma, A. (2009), in his research findings reported that the balanced scorecard can also help NTUC manage the strategies that require implementation and improvement so that the retailer’s long term goals are meet. Valmohammadi, C. and Servati, A. (2010) stated that it is very important to allow all managers, in this case all the Business Functions Managers in NTUC, participate in the performance measurement process. This is because implementation at various functions requires the expertise and active  participation of every functional levels in company. Balanced Scorecard of NTUC NTUC should start with an assessment of the company’s mission and vision; and working together with its functional managers identifies key objectives. SWOT analysis can be performed to eliminate the weaknesses and threats that NTUC is exposed to. NTUC will then develop the balanced scorecard (Appendix 5) which according to Sharma, A. (2009) helps each function teams understand and work towards its shared vision. The balanced scorecard depict the objectives, measures, targets and appropriate initiatives that are put in place to assess the performance around 4 broad areas (Kaplan R.S. and Norton D.P., 1992), namely financial, customers, learning and growth and internal business processes. Financial Perspectives: The reason why NTUC would take up the recommendations to upgrade the suggested systems is ultimately to achieve financial returns. Without a doubt, the financial perspectives of this balanced scorecard would focus on measuring the revenue, profit and also to increase the online market share of the retail business. The indicator for revenue and profit can be retrieved from NTUC’s Annual Report. NTUC’s growth average revenue growth for the past 3 years average 8.91%. Hence, a 9% growth is recommended as target for the company. Figure 5: Deriving the Revenue Targets for NTUC (Source: NTUC Fairprice Annual Reports) Based on the Annual Report, the profit achieved has been consistently at approximately $120 million for 2010, 2011 and 2013. Hence, using these 3 years as benchmark, we propose NTUC to set a target of maintaining the profit level at S$125 million. Figure 6: Deriving Profit Margins for NTUC (Source: NTUC Fairprice Annual  Reports) According to a market report in UK (Thomas, J., 2010), sales in online retailing is expected to increase by 34.4% in 2014 compared to 2013. Online sales are also expected to increase to 12.4% of the total retail market. Basing on this forecast, NTUC could consider targeting to achieve an increase an online market share of 12% for 2014. Figure 7: Forecast UK Online Food and Drinks Market by Value, 2009 to 2014 (Source: just-food) Customers Perspectives: From the customers perspective, NTUC decided to upgrade its online retailing and delivery process is so that it could satisfy its online customers (Ruby, R.D. & Zhao, M., 2010) and ensure that they return again for their next purchase. Hence, it is necessary that NTUC tracks its performance on customers’ usage of its online site. With an easier to surf online ordering system that NTUC would be investing, it becomes necessary for the retailer to track its customers’ traffic flows on the internet (Gunawan, G., F, E. & King, M., 2008) as this gives the company an indication if it is successful in building customers’ awareness and loyalty of its online retail service. In their study, Edwards, J., Makinnon, A. and Cullinane, S. (2011) reported that 38% of internet users access online food and grocery websites and this is likely to increase another 66% in he near future to 63%. We recommend targeting a 66% increase in online visitors as a performance measurement. Another performance measure would be to generate a report to derive the ratio of returning customers against its total online customer base. A target of 25% increase in online customer base is recommended which is in line with Jessica, L. (2011)’s report that the number of customers at NTUC has increased by an average of 25% every year. Learning and Growth Perspectives: The objectives on learning and growth focus on increasing the employees’ knowledge know-how of the new improved systems. With the implementation of the online order and tracking systems, NTUC need to ensure that its staffs undergo adequate trainings (Hoi, Y.C. and Alex W.H. Chan, 2012) to keep themselves up-to-date of what the new technology is able to achieve which allows them to handle challenges that arised in the future. As recommended by Lai, W.H. (2010), NTUC should budget 1% of its annual payroll to staff training and development. With improved system knowledge, NTUC’s employees would be able to make suggestions on how the business processes can be improved (Wilson, G., DuPlessis, A. and Marx, A., 2010). Adequate trainings (Tan, K. & Newman, E., 2012) also ensure NTUC’s employees are able to increase their productivity levels and NTUC should seek to achieve a 20% (Pollitt, D. 2012) increase in orders per head every month. Internal Business Processes Perspectives: In order to ensure the successful implementation of the proposed new systems, NTUC needs to ensure its internal functional teams are able to work seamlessly together. To measure the performance of its internal business processes, we propose NTUC to track the delivery success, product returns and ultimately the level of CO2 emission. Unsuccessful deliveries can be very costly and inefficient for companies. Edwards, J., Makinnon, A. and Cullinane, S. (2009 and 2011) reported that approximately 30% of home deliveries failed for the first time and that between 25-30% of online purchases were returned to the retailer as compared to 6-10% in traditional shopping environments. Therefore, with implementation of the online ordering and tracking system, NTUC targets to achieve at least 80% success rate in its first time delivery and less than 25% returns of customers’ orders. Another recommended measure is to reduce the CO2 emission of NTUC’s delivery services. Assuming that 25-30% of the online purchases were returned as mentioned above by Edwards, J., Makinnon, A. and Cullinane, S. (2009 and  2011), the CO2 emission according to Edwards, J.B., McKinnon, A.C. & Cullinane, S.L. (2010) is 123g. NTUC should set its performance measurement target to reduce CO2 emission to 110g. Figure 8: Emissions (gCO2) per item including Failed Delivery Rates (Source: Edwards, J.B., McKinnon, A.C. and Cullianane, S.L., 2010) CONCLUSION In conclusion, this paper analysed the business operations of NTUC in their online retail and delivery service. Key challenges relating to availability of the intended purchased products online, timeliness of delivery and the conditions of the products as a result of the delivery was identified. Adopting a business operations management approach, we recommend NTUC to implement an integrated online ordering and tracking system to improve the retail business processes and eventually to increase customers’ confidence in its online retail business. At the same time, to ensure the purchase quality is well-maintained for the customers, NTUC should seek to reduce its delivery failure rates for the home delivery service. Establishing a network of collection / delivery points could help achieve the objective. Finally, this paper proposed using the balanced scorecard as a performance measurement tool to ensure that all business functions and managers work towards achieving NTUC’s strategy and vision of this new system. REFERENCES 1.Behjati, S. and Othaman, S.N. (2012): What Drives Consumers’ Online Shopping? Conceptual Review of Online Shopping Attributes Investigated in Previous Studies, Interdisciplinary Journal of Contemporary Research in Business, Vol. 3: No. 12, pp. 297-311 2.Checkland, P (1981): Systems Thinking, Systems, Practice, Chichester, John Wiley & Sons Ltd 3.Edwards, J., Makinnon, A. and Cullinane, S. 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(2011): Online Grocery Shopping on the Rise in Singapore: Consumers spend 200% more in first 8 months than in whole of 2010, Tribune Business News, Washington 9.Kaplan R.S. and Norton D.P. (1992): The Balanced Scorecard à ¢â‚¬â€œ Measures That Drive Performance, Harvard Business Review, Vol. 70: No. 1, pp.71-79 10.Lai, W.H. (2010): Technical Training in the MNCs in Malaysia: A Case Study Analysis of the Petrochemical Industry†, Journal of European Industrial Training, Vol. 34: No. 4, pp. 317-343 11.Ling (Alice) Jiang, Yang, Z. & Jun, M. (2013): Measuring consumer perceptions of online shopping convenience, Journal of Service Management, Vol. 24: No. 2, pp. 191-214 12.NTUC Fairprice (2009): Fairprice Online Home – Help, viewed 6 May 2014, http://www.fairprice.com.sg/webapp/wcs/stores/servlet/HelpView?langId=-1&storeId=90001&catalogId=10051 13.NTUC Fairprice (2011): My Retailer with a Heart. NTUC Fairprice Co-Operative Ltd Annual Report 2010/2011, Singapore 14.NTUC Fairprice (2012): The Best Things in Life are meant to be Shared. NTUC Fairprice Annual Report 2011/2012, Singapore 15.NTUC Fairprice (2013): Our Journey, Our Journal. NTUC Fairprice Annual Report 2012/2013, Singapore 16.Omar, M ., Bathgate, I. and Nwankwo, S. (2011): Internet Marketing and Customer Satisfaction in Emerging Markets: The Case of Chinese Online Shoppers, Competitiveness Review, Vol. 21: No. 2, pp.224-237 17.Pollitt, D. (2012): Training Delivers Higher Productivity and Sales for Mail-stream Company†, Training & Management Development Methods, Vol. 26: No. 1, pp. 513-516 18.Rose, S., Clark, M., Samouel, P. and Hair, N. (2012): Online Customer Experience in e-Retailing: An Empirical Model of Antecedents and Outcomes, Journal of Retailing, Vol. 88: No. 2, pp.308-322 19.Ruby, R.D. & Zhao, M. (2010): Effects of Online Store Attributes on Customer Satisfaction and Repurchase Intentions, International Journal of Retail & Distribution Management, Vol. 38: No. 7, pp. 482-496 20.Sharma, A. (2009): Implementing Balance Scorecard for Performance Measurement, IUP Journal of Business Strategy, Vol. 6: No. 1, pp.7-16 21.Slack, N., Brandon-Jones, A. and Johnston, R (2013): Operations Management, 7th ed., Pearson, Harlow 22.Song, L., Cherrett, T. & Guan, W. (2011): Implications of Collection / Delivery Points for Transport and Logistics†, OR Insight, Vol. 24: No. 4, pp. 231-255 23.Song, L., Cherrett, T. & Guan, W. (2011): Implications of Collection/Delivery Points for Transport and Logistics, OR Insight, Vol. 24: No. 4, pp. 231-255 24.Starkey, A (2010): e-Retail – Using Home Delivery as a Service Differentiator and Strategic Marketing Tool, Journal of Direct, Data and Digital Marketing Practice, Vol. 12: No. 2, pp. 165-173 25.Tan, K. & Newman, E. (2012): Sales F orce Training Evaluation, Journal of Business & Economics Research (Online), Vol. 10: No. 2, pp. 105 26.Thomas, J. (2010): Global Market Review of Online Grocery Retailing – Forecasts to 2014: Chapter 6 The Future, Ch 6, pp.46, Aroq Limited, Bromsgrove 27.Thomas, J. (2010): Global Market Review of Online Grocery Retailing – Forecasts to 2014, Aroq Limited, Bromsgrove 28.Valmohammadi, C. and Servati, A. (2010): Performance Measurement System Implementation using Balanced Scorecard and Statistical Methods, International Journal of Productivity and Performance Measure, Vol. 60: No. 5, pp.493-511 29.Wilson, G., DuPlessis, A. and Marx, A. (2010): The Use of Suggestion Systems as a Tool to Solicit Input from Internal Customers, Interdisciplinary Journal of Contemporary Research In Business, Vol. 2: No. 7, pp. 212-223 30.Xing, Y., Grant, D.B., McKinnon, A.C. & Fernie, J. (2010): Physical Distribution Service Quality in Online Retailing, International Journal of Physical Distr ibution & Logistics Management, Vol. 40: No. 5, pp. 415-432 31.Xing, Y., Grant, D.B., McKinnon, A.C. & Fernie, J. (2011): The Interface between Retailers and Logistics Service Providers in the Online Market, European Journal of Marketing, Vol. 45: No. 3, pp. 334-357

Olga Semyonova’s Discovery of Peasantry Life Essay

Peasant life is known to be one of the lowest status situations in many parts of the world during the past. Many people are not give equal opportunities compared to those that have a higher status in life. Most often, they are treated like they are not people but slaves due to the lifestyle as well as the work they have. Most of the time, peasants rely on those that has a higher status of living to get work. Thus peasants are one of those unfortunate people who are present in the world. In the book written by Olga Semyonova Tian-Shanskaia and David L. Ransel, the life story of peasant life in Russia. In order to have an overview of the author’s desire to write this type of book, a short background of Olga Semyonova would be presented. Semyonova was born in the year 1863 into a very prominent and scientific family during those eras. The author was one of the daughters of Pytor Pertovich Semyonov who is a popular geographer, explorer and statistician. Through the explorations and attainments which were done by her father, he was acknowledged by the emperor and later added the name Tian-Shanskii. Semyonova’s father played a huge role in the life of peasants because he â€Å"designed the legislation for the emancipation of the Russian peasants for serfdom, a reform implemented in years 1861-1863. Throughout Semynova’s life, she was living in St. Petersburg and was traveling with her family abroad. More often than not, she spent her summers in Gremiachka which is her family’s estate located in Riazan Province. The location of their estate would later on be used to study the life of peasants. With the inheritance of her father’s attitude in exploration, Semyonova was able to do her own explorations regarding peasantry. (xix-xxi) Semyonova’s adult life was very tragic. Although she was very intelligent there was a point in her life that she shielded her self away from her social and intellectual life. She was offered by marriage by a young man who deeply fell in love with her. However, she declined the man. As a result, the young man decided to shot himself in the head and he eventually died. After such, she mostly spent her life living in their real estate which made her aware of the situations of the peasants around their area. (xix-xxi) During the nineteenth century Russian society was in crisis. For several people, the development of the country was slow in comparison to other countries such as Germany, France, England and the United States. These countries were the ones who educated the Russians which brought pressure to the country. In contrast, Russia was very far from these countries bases on their urbanization and industrialization. In addition, these countries have a much higher level of culture and general education. On the other hand, change was very rapid and people blamed the government with its persistence to catch up with the Western world. With the decision of the government, the Russian society was lead into a revolution. The Russians who were well educated were able to view the main sources of the said crisis. As these educated people said, the resolution of the rebellion depends on the actions and attitudes of the regular people such as the peasants who composed the eighty-five (85) percent of the Russian nation. Russian Peasants were the ones who dwell in the rural areas as well as those migrant workers or the industrial workers of the country in different parts of Russia. Peasants were also the ones who constitute the Russian armed forces. Thus, this made all the parties in Russia believe that they know the diverse situation in the villages. Therefore in their perspective, the armed forces have the right to speak for the whole Russian peasantry and all their concerns. However, all their assumptions are not true. Hence, the government was not able to address the problems which are faced by the peasants. In the whole book, the study which was utilized was made by Semyonov with the collaboration with another researcher named K. V. Nikolaevskii during the late 1890s. The study was done regarding the real situation of the peasants throughout those times in order to see the attitudes, aspirations and conditions of the peasants. In addition, the research regarding the lives of these people was regarding their customs, family life. However, there is a failed attempt to present the fluidity of peasantry life. During the time of Semyonova’s study of the peasantry life, she often noticed the she was similar to an outsider to the place. As evidence it was stated that, â€Å"She constituted her own identity as a person of Western scientific culture in opposition to the peasants she studied. According to her, the boundary between childhood and adulthood, so clearly demarcated in education society, collapsed in village society. Peasant children saw the world very much as did the adults† (xxi). Semyonova highlighted that such situations were possible due to the early exposure of children in the difficulties that is normally faced by adults. In addition, the view of point of peasants regarding â€Å"work, morality and property were likewise quite different from the perspective of Semyonova’s upbringing† (xii). Accordingly, there is a different treatment of women in the community in comparison to the treatment of women in the world known by Semyonova. In the book it is stated that, â€Å"†¦the treatment of women, whose lot as the brutalized work horses and chief preservers of social bonds in the family and community†¦Ã¢â‚¬  (xii). In the book, there are many social issues which were stressed by Semyonova. With all the studies observation and researches that she had done in the lives of Russian peasants, the author discovered many things that are very much different from her life while she was growing up. In order to fully represent the life of the peasants, Olga was able to coordinate with one of the peasants in order to properly present the whole community of peasants in general. The person interviewed was named Ivan. Similar to other peasants, the family of Ivan was working on a farm in order to live. As a matter of fact Ivan’s family had, â€Å"livestock at the time of Ivan’s birth included three horses (one of which was a yearling), fifteen sheep, one cow, a heifer, and a pig. Their hut, which was wooden, had three windows and an enclosed entryway (sentsa). Nearby were a workyard, a small granary, and a threshing barn. † In addition they family had the most important necessity for them to live, â€Å"Farm tools included two wagons, two wooden, wheelless plows, one harrow, two types of harnesses, two scythes, two rolls of sackcloth (veret’ia), a sleigh, an ax, two spades, and two flails† (Semyonova, 1). Thus without their farming tools they are not able to see that there are not able to provide for all the things that they need. In the life of Ivan, it was very obvious that culture, norms and economic status was very important. Through this, his upbringing and future is very much affected. In the third chapter which focuses on the issue of child birth. Semyonova highlights that a child if brought up in such type of environment could be affected while growing up. It was stated that, â€Å"their attitudes and behavior as conditioned by the promiscuous intimacy of peasant life† (22). She again states that children see things in a much matured way therefore she finds teenagers very promiscuous and sexual even in a young age. The author also made some comparisons regarding the â€Å"our children, that is the child or the educated urbanized people† (22) against those that live a peasant life. In addition, Seymonova highlights the difference between the lives of peasants in contrast of the urbanized people. Stating that to peasants, â€Å"Deceit to escape punishment was approved, as was the use of foul language or abuse of animals to vent frustration. Patriarchal authority was accepted implicitly; might makes right, and in a sense this brutal fact of life justified deceit and other means of avoidance to escape the dictates of authority and power† (22). With such lines, it is noticeable that the lives of well educated persons are very much different from those that live in peasantry whom have not experienced any education. In general, the life of peasants in Russia during the time of Seymonova does not have any type of opportunity to move forward from the difficulties that they are in. Only those that are privilege and rich are those that are given the right to be educated and move out from the situation they are in. In contrast, the situation of Russia in the current time is far more different from the past situation of peasants. It is not a secret that there are still poor people in Russia but due to various technologies and improvements in terms of laws and policies there are opportunities available for those that wanted to change their lives. Great schools are available and scholarship grants are offered for students who would like to create a change in their lives. Accordingly there are organizations that are very willing to help and provide trainings and assistance with regards to various subjects such are welfare, health services and the likes. Through this, the less fortunate people are educated with regards to their health and sexual relations. As stated by Seymonova, there are promiscuous actions which are made by young people thus; it could be assumed that early pregnancies and diseases are possibly taken a threat. In comparison to the current society of Russia, the awareness and education which are received by citizens protects them against possible sicknesses and threats that could lead to life threatening diseases. Thus, improvements of the benefits of the people have been done through out the years with the help of many changes in terms of government processes and activities. However, problems with regards to society cannot be fully addressed due to the lack of ability of the government to fully reach out to the people. As stated in the introductory pages of the book, that problems could only be resolved through the cooperation and desire of the poor to respond with the issues due to the high percentage rate of their constituents. Works Cited Semyonova Tian-Shanskaia, Olga and David L. Ransel. Village Life in Late Tsarist Russia. United States: Indiana University Press, 1993.

Brainstorms, Turning to Showers

Brainstorms, Turning to Showers Brainstorms, Turning to Showers Brainstorms, Turning to Showers By Maeve Maddox Until recently I associated only two meanings with the word brainstorm: 1. noun: a brilliant idea. Ex. Hey, guys, I just had a brainstorm! Lets go to the movies. 2, verb: to generate a lot of ideas in a short time. Ex. Before deciding on an essay topic, take the time to brainstorm. According the the Wikipedia, brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn in a book called Applied Imagination. Osborn proposed that groups could double their creative output with brainstorming. Heres what it says in the OED brain-storm, (a) ‘a succession of sudden and severe phenomena, due to some cerebral disturbance’ (Gould 1894); (b) U.S. colloq. = brain-wave (c); (c) U.S., a concerted ‘attack’ on a problem, usu. by amassing a number of spontaneous ideas which are then discussed; also attrib.; so as v., to make such an attack; hence brain-storming vbl. n. and ppl. Apparently some sensitive civil servants in Britain think the expression brainstorm is potentially offensive to people who have epilepsy or some other medical condition that affects the brain. They recommend that we adopt some other figure of speech, such as word storm, thought shower or ideas shower. . . .staff at the Department of Enterprise, Trade and Investment (DETI) in Belfast will use the term thought-showers when they get together to think creatively. A spokeswoman said: The DETI does not use the term brainstorming on its training courses on the grounds that it may be deemed pejorative. The Guardian A spokesman for Tunbridge Wells Borough Council in Kent said: We take diversity awareness very seriously. The majority of staff have taken part in training and been asked to use the term thought showers. The Telegraph It seems that people who actually have the condition of epilepsy arent much bothered by the popular use of brainstorm to mean to generate ideas. The Epilepsy Foundation of Los Angeles named a recent conference The Epilepsy Brainstorm Summit. Gemma Baxter from the National Society for Epilepsy in the U.K. said her organization contacted people with epilepsy in the community and the overwhelming response was that brainstorming implies no offence to people with epilepsy, and that any implication that the word is offensive to people with the condition is taking political correctness too far. quoted in Free Republic Tricia Ward and Sam Delaney have something to say about this well-meaning pre-emptive effort of the language police to spare the feelings of people whose feelings are unknown to them: Tricia Ward Sam Delaney (Update: Article no longer online) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†50 Diminutive Suffixes (and a Cute Little Prefix)Apostrophe with Plural Possessive Nouns

The Great Houdini essays

The Great Houdini essays This book is about the life of Ehric Weiss or better known the Great Houdini. In his younger years 16-18 he was a bow tie maker. He had great interest in magic and its secrets. At age 18 he decided to become a traveling magician. He read a lot during his younger years and found a book on Robert Houdin. That is how he comes up with his name. He learned that in French if you add "I" to the back of any word it means "like". So he added a "I" to Houdin showing that he was "Like" Robert Houdin. At first Houdini was not successful at all. He couldnt make any money for any tricks and the only way he could learn greater tricks is if he made money to buy more trick books.. Well eventually he started making more money and was able to learn better tricks and get better equipment to do them.. He eventually worked his way up to the top. His name was mentioned on every street and home across the world. He would escape from freezing shark-infested waters without even getting a scratch. Or hung upside down while a rope was burnt and get the chains and ropes of before the rope burnt all the way through and he plunged to a hundred foot drop. He did all of his great tricks until his death in 1926 when he died. All of his tricks were concieled until this book was published. ...

Italian Diacritical Accent Marks

Italian Diacritical Accent Marks Segni diacritici. Punti diacritici. Segnaccento (or segno daccento, or accento scritto). However you refer to them in Italian, accent marks (also referred to as diacritical marks) are added or attached to a letter to distinguish it from another of similar form, to give it a particular phonetic value, or to indicate stress. Note that in this discussion, the term accent does not refer to the pronunciation characteristic of a given region or geographical location (for example, a Neapolitan accent or Venetian accent) but rather to orthographic marks. The Big Four in Accent Marks In Italian ortografia (spelling) there are four accent marks: accento acuto (acute accent) [ ´] accento grave (grave accent) [] accento circonflesso (circumflex accent) [ˆ] dieresi (diaresis) [ ¨] In contemporary Italian, the acute and grave accents are the most commonly encountered. The circumflex accent is rare and the diaresis (also referred to as an umlaut) is usually only found in poetic or literary texts. Italian accent marks can be divided into three categories: mandatory, optional, and incorrect. Required accent marks are those that, if not used, constitute a spelling error; facultative accent marks are those a writer uses to avoid ambiguity of meaning or reading; wrong accent marks are those that are written without any purpose and, even in the best of cases, only serve to weigh down the text. When Accent Marks Are Needed In Italian, the accent mark is obligatory: With all words of two or more syllables that end with a vowel that is stressed: libert, perchà ©, finà ¬, abbandonà ², laggià ¹ (the word ventitrà © also requires an accent);With monosyllables ending in two vowels, of which the second has a truncated sound: chià ¹, cià ², dià ¨, gi, già ¹, pià ¨, pià ¹, puà ², sci. One exception to this rule are the words qui and qua;With the following monosyllables in order to distinguish them from other monosyllables of identical spelling, which have a different meaning when unaccented: - chà ©, in the sense of poichà ©, perchà ©, causal conjunction (Andiamo chà © si fa tardi) to distinguish it from the conjunction or pronoun che (Sapevo che eri malato, Can che abbaia non morde); - d, the present indicative of dare (Non mi d retta) to distinguish it from the preposition da, and from da’, the imperative form of dare (Viene da Roma, Da’ retta, non partire); - dà ¬, when meaning day (Lavora tutto il dà ¬) to distinguish it from the preposition di (È l’ora di alzarsi) and di’, the imperative form of dire (Di’ che ti piace); - à ¨, verb (â€Å"Non à ¨ vero†) to distinguish it from the conjunction e (Io e lui); - l, adverb of place (È andato l) to distinguish it from the article, pronoun, or musical note la (Dammi la penna, La vidi, Dare il la all’orchestra); - là ¬, adverb of place (Guarda là ¬ dentro) to distinguish it from the pronoun li (Li ho visti); - nà ©, conjunction (Nà © io nà © Mario) to distinguish it from the pronoun or adverb ne (Ne ho visti parecchi, Me ne vado subito, Ne vengo proprio ora); - sà ©, stressed personal pronoun (Lo prese con sà ©) to distinguish it from the unstressed pronoun se or the conjunction se (Se ne prese la met, Se lo sapesse); - sà ¬, adverb of afirmation or to express the sentiment cosà ¬ (Sà ¬, vengo, Sà ¬ bello e sà ¬ caro) to distinguish it from the pronoun si (Si à ¨ ucciso); - tà ¨, plant and drink (Piantagione di tà ¨, Una tazza di tà ¨Ã¢â‚¬ ) to distinguish it from te (closed sound) pronoun (Vengo con te). When Accents Are Optional The accent mark is optional: With a, that is, stressed on the third-to-last syllable, so as not to be confused with the identically spelled word that is pronounced with the accent on the penultimate syllable. For example, nà ¨ttare and nettare, cà ³mpito and compito, sà ºbito and subito, cpitano and capitano, bitino and abitino, ltero and altero, mbito and ambito, uguri and auguri, bcino and bacino, circà ¹ito and circuito, frà ºstino and frustino, intà ºito and intuito, malà ¨dico and maledico, mà ¨ndico and mendico, nà ²cciolo and nocciolo, rà ¨tina and retina, rà ºbino and rubino, sà ©guito and seguito, và ­ola and viola, vità ¹peri and vituperi.When it signals the vocal stress on words ending in -io, -à ­a, -à ­i, -à ­e, such as fruscà ­o, tarsà ­a, fruscà ­i, tarsà ­e, as well as lavorà ­o, leccornà ­a, gridà ­o, albagà ­a, godà ­o, brillà ­o, codardà ­a, and many other instances. A more important reason is when the term, with a different pronunciation, would change meaning, for example: balà ­a and balia, bacà ­o and bacio, gorgheggà ­o and gorgheggio, regà ­a and regia. Then there are those optional accents that might be referred to as phonic because they signal the correct pronunciation of the vowels e and o within a word; an open e or o has one meaning while a closed e or o has another: fà ³ro (hole, opening), fà ²ro (piazza, square); tà ©ma (fear, dread), tà ¨ma (theme, topic); mà ¨ta (ending, conclusion), mà ©ta (dung, excrement); cà ²lto (from the verb cogliere), cà ³lto (educated, learned, cultured); rà ²cca (fortress), rà ³cca, (spinning tool). But beware: these phonetic accents are beneficial only if the speaker understands the difference between the acute and grave accent; otherwise disregard the accent mark, since it is not mandatory. When Accents Are Wrong The accent mark is wrong: First and foremost, when it is incorrect: there should be no accent on the words qui and qua, according to the exception noted;and when it is completely useless. It is a mistake to write dieci anni f, accenting the verbal form fa, which would never be confused with the musical note fa; as it would be a mistake to write non lo sà ² or cosà ¬ non v accenting without reason so and va.

Vietnam and the Antiwar Movement Essay Example | Topics and Well Written Essays - 1500 words

Vietnam and the Antiwar Movement - Essay Example People of all classes and backgrounds were attracted to the antiwar movement, including people that were going to college, those in the middle-class, those in the upper-class, people that worked for government institutions, and many more individuals.   This movement was recognized in 1965 and by 1968 was at its highest acclaim (Bloom and Breines 69).   The groups, while many of them had the same concepts in mind, still all served and worked within their own ideals Therefore, the point of this essay will be to argue the fact that the â€Å"antiwar movement† was not just the work of one movement in general, but that of several groups, each that had their own agendas, and something in that agenda contributed to the antiwar movement. Faber also presents a similar reflection in his section reflecting on â€Å"Vietnam.†   There is a strong feeling that, through his analysis, there also were many groups active in this movement, not just one common group. The researcher a grees with the concept presented by Bloom and Breines as well as Faber that the antiwar movement was made up of several different groups with different agendas, and was not just one blanket movement moving toward one common goal, which is often a misinterpretation of what was really going on with the protest movements.  People of all classes and backgrounds were attracted to the antiwar movement, including people that were going to college, those in the middle-class, those in the upper-class, people that worked for government institutions, and many more individuals.

(Elements of Drama) - Drama imitates reality through representation Essay

(Elements of Drama) - Drama imitates reality through representation rather than imitation - Essay Example During the analysis we will look for evidences that can prove our original idea. We’ll overview the tragedies without retelling their plots and going into details. Both pieces of literature belong to the field of tragedy. Let’s briefly remind us of the main requirements to the tragedy proposed by the Aristotle in his famous â€Å"Poetics† and later by the representatives of the Enlightenment. According to Aristotle, tragedy is the imitation in dramatic form of an action which is serious and complete, with occurrences that evoke sympathy and fear /Aristotle, 1999/. Aristotle believes that the writer should use pleasant language that must fit the situation in which it is used. The main characters of a tragedy are noble and well-off people, performing noble actions. Aristotle also made a statement in his work â€Å"Poetics† that tragedy should lead to the catharsis of the audience when they experience and share emotions of the characters and sympathize to their suffering /Aristotle, 1999/. Enlightenment writers proposed that according to its structure tragedy should be composed of five acts and involve three main characters which should be noble and famous. The author should begin the tragedy in the middle of the action, make use of noble language and refrain from the scenes of horror on the stage. From the Aristotle times it was considered that the ideal piece of tragedy should consist of two main parts. They are complication and unraveling. Those incidents that are inessential to the development of the plot are mostly combined with of the action proper in order to mould the complication. So we can say that the complication is the whole amount of actions from the beginning to that part of the play where the course of events changes either for good or for bad. The unraveling then is all that remains. It begins with the end of the complication and extends to the end of the tragedy / Wikipedia/. According to the structure,

Causes of the Civil War Activity Essay Example | Topics and Well Written Essays - 500 words

Causes of the Civil War Activity - Essay Example It has been a common belief that the northerners supported the abolition of slavery. This however was not the case since most northerners were more concerned with freeing the land from the colonizers than the abolition of slavery (Katcher, 2011). Although the northerners did not fully support the abolition of slavery, they had little concern over the issue. The difference between northerners and southerners concerning slavery arose from different agricultural practices in the two regions. The southerners were large-scale farmers and therefore slaves a supplied cheap labor. The cotton boom proved slavery to be an important part of the economy leading to a delay in the abolition of slavery (Varhola, 2011). The northern economy depended more on industry than agriculture, the northerners were city dwellers, and therefore slaves were insignificant to them. Proposals to abolish slavery therefore caused tensions between the two regions and were major cause of the civil war. Gender roles also played a major role in creating the differences between the north and south. Women have always fought for freedom or equality and this struggle is a common feature that characterized the antebellum period. Most American women were against slavery, their struggle against slavery was intended to unite them in their quest for equality between men and women. Unlike the southern women, the northern women had common interests that contributed to their unity. The differences in southern and northern women arose from their duties and roles in the society. Northern women mainly worked or preferred outdoor duties while the southerners preoccupied themselves with domestic duties. The differences in roles played by southern and northern women in the society furthered the differences between the women in the two regions. The issue of states’ rights versus federal rights arose during the antebellum period and

Food science. Upon rehydrating dried apples slices, you found that the Essay

Food science. Upon rehydrating dried apples slices, you found that the slices did return to the original water content. What phenomenon was responsible - Essay Example Rehydration can be considered as a measure of the injury to the material caused by drying and treatments preceding dehydration (Okos et al., 1992; McMinn & Magee, 1997a). Rehydration of dried plant tissues is composed of three simultaneous processes: the imbibition of water into dried material, the swelling and the leaching of solubles (McMinn & Magee, 1997b; Lewicki, 1998). It has been shown that (Steffe & Singh, 1980) the volume changes (swelling) of biological materials are often proportional to the amount of absorbed water. Fan et al. (1962) found that the gain in volume caused by water sorption equalled the volume of imbibed water. On the other hand, the moisture-induced swelling of soybean and pigeon pea grains was always less than the volume of sorbed water (Singh & Kulshrestha, 1987). Studies of the volume increase of semolina (Bhattacharya, 1995) and soybean showed that rehydration temperature markedly affected volume increase. It is generally accepted that the degree of rehydration is dependent on the degree of cellular and structural disruption. During drying, Jayaraman et al. (1990) observed irreversible cellular rupture and dislocation, resulting in loss of integrity and hence, a dense structure of collapsed, greatly shrunken capillaries with reduced hydrophilic properties, as reflected by the inability to imbibe sufficient water to rehydrate fully. The objectives of this investigation were to test the hypothesis that a generalized model to describe the following structural properties during rehydration could be generated. The properties were true density, apparent density, porosity and specific volume of dehydrated apple, banana, potato and carrot during

Catcher in the Rye (Book) Research Paper Example | Topics and Well Written Essays - 750 words

Catcher in the Rye (Book) - Research Paper Example Some have opted to censor the book because they feel it will corrupt their children. In an instant I knew that I would never get the chance again to get out. I might have felt warm by the idea of being right there with Phoebe. â€Å"Could we get out of here already?† She asked, â€Å"Can you hear me?† The thought that we were going home and everything would get back to ‘normal’ made my skin crawl. I felt groggy, I might have passed out. I saw myself back in Pencey Prep, everyone was gawking at me. Stradlater approached me smiling and picked up one of my backpacks as we headed for the dorm. I struggled to figure out what was going on as I entered my old room. Ackley was standing in the middle of the room. It seemed he was there to receive me, pathetic. Probably everything I wanted to be was actually happening because I could not speak, I could not react, I was deaf-mute. The hell I was, they suddenly held me down, †Hey buddy, calm down!† My head was spinning so fast. I had no idea why they pinned me down. Stradlter told Ackley to help him get me to the bed.â€Å"Where is my sister?† I yelled.†Where is Phoebe?† They both looked at each other like I was crazy. I looked at them; it was not Stradtler and Ackley. The two men were in scrubs. I needed to see Phoebe. Maybe she was here with me. She couldn’t have abandoned me, not her. I had to get out. I was lying down and couldn’t move. Those bastards put me in a straight jacket. Unbelievable! Hilarious, they must have been talking to Mr. Antolini or was it Mr. Spencer? It must have been that wretched Mr. Spencer. I felt really tired and falling asleep fast. They had given me a shot. Allie was there with me although he was silent. I don’t think he knew why my parents or whoever brought me to the rest room. I wished he could talk to me. I tried to make him say something but he just stared at me, perhaps feeling sorry for me. He was the best l istener and answered me without uttering a word. I could hear Phoebe repeating the words, â€Å"Coming Thro’ the Rye,† and thought it should have been how I heard it because in that instant, I felt like I was falling off from the bed. It was on the edge of a cliff. It felt safe for I knew Allie would catch me. Memories of James Castle flashed through my mind and wondered whether I would get to see him. Was he contented where he was or was he still being bullied and could it be possible that he could have been haunting the boys that were tormenting him? Wouldn’t that be great? I missed him. The drug was wearing off, I felt much better. The world seemed different. Maybe I did need some sleep after all. Phoebe was holding my hand, stroking it. Surprisingly, it didn’t appall me. I was delighted to see her. Apparently, I had passed out while watching her go around on the carousel. My parents took me to the rest home. They must do everything right. I wondered w hether they already knew that I had been expelled and if they did, was this my punishment? It didn’t matter anymore. All that mattered was that they were there for me. Phoebe was there, so did D.B. I wished Jane was there for me as well. I hope she thought of me and regretted ever setting her eyes on Stradlter. I hope she missed me as much as I missed her. I could care less about Sally. She was attractive though looking back, I don’t know what I ever saw in her. Realizing that I don’

Advertising Essay Example | Topics and Well Written Essays - 500 words - 11

Advertising - Essay Example My main argument bases on the fact that Advertisement is beneficial, and I support this notion. To support my views, I consider the choice of Unappreciated Benefits of advertising and commercial Speech by Adam Thierer. According to Adam Thierer, the State officials, the Attorney General and the Federal representatives are in the fore-front trying to regulate the process of advertising and commercial marketing. Many governing initiatives are being proposed while some are already in action. Adam Thierer mentions that these governing rules will adversely affect or reduce the process of commercial advertising or marketing on several platforms. The expected impact of this reduction in advertising and marketing are the direct and indirect harm to the consumer welfare, and the main cause is because most consumers; individuals, the community and society as a whole, depend on commercial speech for their respective brand of products (Clow, Kenneth & Donald Baack, 67). According to Adam Thierer, affected platforms comprise some of the old-fashioned media, which itself includes Radio and TV broadcasters and the newspapers. Other affected platforms include the brand new media outlets which comprises of online networks, internet, social networks, mobile devices, video games and some cooperative televisions. This increased governing activism would come into action in relation to products and issues like alcohol, tobacco, pharmaceuticals, children’s ads online advertising, during the children’s TV programs, the soundness of ads on TVs, product testimonials and the product engagement advertising. Possibly, the most prominent effort of these governing rules is the latest push to enforce a regulatory system on data collection and online advertising (Gifford & Clive, 37). And this was all in the name of enabling consumer privacy. And this is expected to include a â€Å"Do Not Track† technique.

Catcher in the Rye (Book) Research Paper Example | Topics and Well Written Essays - 750 words

Catcher in the Rye (Book) - Research Paper Example Some have opted to censor the book because they feel it will corrupt their children. In an instant I knew that I would never get the chance again to get out. I might have felt warm by the idea of being right there with Phoebe. â€Å"Could we get out of here already?† She asked, â€Å"Can you hear me?† The thought that we were going home and everything would get back to ‘normal’ made my skin crawl. I felt groggy, I might have passed out. I saw myself back in Pencey Prep, everyone was gawking at me. Stradlater approached me smiling and picked up one of my backpacks as we headed for the dorm. I struggled to figure out what was going on as I entered my old room. Ackley was standing in the middle of the room. It seemed he was there to receive me, pathetic. Probably everything I wanted to be was actually happening because I could not speak, I could not react, I was deaf-mute. The hell I was, they suddenly held me down, †Hey buddy, calm down!† My head was spinning so fast. I had no idea why they pinned me down. Stradlter told Ackley to help him get me to the bed.â€Å"Where is my sister?† I yelled.†Where is Phoebe?† They both looked at each other like I was crazy. I looked at them; it was not Stradtler and Ackley. The two men were in scrubs. I needed to see Phoebe. Maybe she was here with me. She couldn’t have abandoned me, not her. I had to get out. I was lying down and couldn’t move. Those bastards put me in a straight jacket. Unbelievable! Hilarious, they must have been talking to Mr. Antolini or was it Mr. Spencer? It must have been that wretched Mr. Spencer. I felt really tired and falling asleep fast. They had given me a shot. Allie was there with me although he was silent. I don’t think he knew why my parents or whoever brought me to the rest room. I wished he could talk to me. I tried to make him say something but he just stared at me, perhaps feeling sorry for me. He was the best l istener and answered me without uttering a word. I could hear Phoebe repeating the words, â€Å"Coming Thro’ the Rye,† and thought it should have been how I heard it because in that instant, I felt like I was falling off from the bed. It was on the edge of a cliff. It felt safe for I knew Allie would catch me. Memories of James Castle flashed through my mind and wondered whether I would get to see him. Was he contented where he was or was he still being bullied and could it be possible that he could have been haunting the boys that were tormenting him? Wouldn’t that be great? I missed him. The drug was wearing off, I felt much better. The world seemed different. Maybe I did need some sleep after all. Phoebe was holding my hand, stroking it. Surprisingly, it didn’t appall me. I was delighted to see her. Apparently, I had passed out while watching her go around on the carousel. My parents took me to the rest home. They must do everything right. I wondered w hether they already knew that I had been expelled and if they did, was this my punishment? It didn’t matter anymore. All that mattered was that they were there for me. Phoebe was there, so did D.B. I wished Jane was there for me as well. I hope she thought of me and regretted ever setting her eyes on Stradlter. I hope she missed me as much as I missed her. I could care less about Sally. She was attractive though looking back, I don’t know what I ever saw in her. Realizing that I don’

PHILOSOPHY CLASS-LONG PAPER Essay Example | Topics and Well Written Essays - 1500 words

PHILOSOPHY CLASS-LONG PAPER - Essay Example The dead can bear no responsibility for their actions. At best, Smith is a zombie, under the control of the scientist. An animated corpse is simply an instrument being used to fulfill the will of the master. Within this system, the scientist is fully alive. He feels pleasure by overcoming displeasures, which in this case would be technical difficulties with his zombie and his chip that prevent Smith from carrying out his master’s will. With every victory over Smith, the master (the scientist) stimulates his will to power and therefore is fully alive. The scientist follows all the rules of Master Morality, and is able to do this with a good conscience. Smith can’t subscribe to the Slave Morality because, ostensibly, he does not know he is being subjugated. He cannot see his master as evil, because he is unaware that his mind has been manipulated by an outside person. Therefore, he bears no responsibility for his actions while under the influence of the neural chip. Holba ch: Causal Determinism: All Events are Caused Holbach states that because we are parts of the greater whole, which is nature, we cannot think, perceive or act without nature influencing us. In order to be free of nature, we would have to be free of â€Å"physical sensibility† which means coma, or death. ... Smith does not, even though it does no obvious harm. As a result, Smith, while under control of the chip, has no â€Å"actual essence† (Holbach) and is not truly alive. Under this system, a person is punished or rewarded due to his acting or not acting on his motives, which we all carry within us. Smith’s volition to act or not act is compromised by the chip, so he should not be punished or rewarded for any actions. â€Å"To be free is to yield to the necessary motives he carries within himself† (Holbach, 113). Smith’s processing of what his motives are, and what to do or not do about them, is controlled by the scientist. It is my position that the scientist alone experiences Holbach’s limited freedom. Hume: On Knowing and the Liberty of Spontaneity Hume defines the will as â€Å"when we knowingly give rise to any new motion of our body, or a new perception of our mind† (57). If Smith’s thoughts are influenced by a neural chip, then Sm ith’s actions, which are directed by this chip, are not mindful actions, but compulsions that have been generated by the chip’s impulses. Smith acts unknowingly, therefore he has no will. Hume’s main argument states that â€Å"2. All mental events (thoughts, feelings, etc.) and actions are constantly conjoined with some other (preceding) type of event, and the mind passes from a consideration of one to a consideration of the other (class notes, italics mine). Smith’s mind is altered by the chip, thus altering the process of consideration from E to F. This makes for a false causal relation in terms of the will. If causation depends on a determination of the mind, then Smith’s mind is being determined by the scientist. There ends up being a

Effective Communication Essay Example for Free

Effective Communication Essay For the past six weeks being back in the classroom has help me to shift my focus when it comes to communicating. There was a point and time when I felt like what I said and how I said it was the only thing that mattered. However, I have learned throughout this course that Communicating an authentic self requires consistency between your presentation of self and your self – concept. Our presentation of self depends on whom we are communicating with and is called facework (Dobkin (2006). Communication in a Changing World). In this essay, I am prepared to show evidence of how I have learned to communicate better as well as the things that I need to improve within my methods of communication. After reviewing my Personal Skills Inventory Chart, I am not where I want to be but I am better than what I use to be six weeks ago. These changes will not happen overnight but, I am bound to improve them prior to me advancing to my next level as a student of Walden University. My grandmothers always use to tell us that there are three sides to every story, your story, the other person story and then the truth. This old age theory still holds truth when communicating whether, it’s online or face-to-face. I have learned that in order for me to be effective in communicating that I have to be face-to-face with an individual so that the other person would be able to see and notice the sincerity that I pose within the conversation. While communicating face-to-face, I can feel assured that my point is being communicated with validity as well as the other person(s) can know that I have received their message as well. I have notice that when online I can hide my true feelings, emotions and persona. The hidden quadrant represents those things that you know about yourself but that others do not (Dobkin (2006). Communication in a Changing World) is what I find that I am able to hide behind when communication online. When communicating online whether if it is in an email or chat communication for me personally is rather difficult because there are time that the message you are typing could not be received in the manner that you intended to say it. I often communicate with my wife throughout the day via email and depending on the nature of the conversation she tries to read between the lines of the email to find my emotion in what I am saying. When she or other persons do this they tend to think that I feel a certain type of way about the conversation and most likely that is not the case. When communicating online I am also able to hide behind those emotions and not say what I really would like to say to the person. However, when communicating face-to-face that emotion cannot go unnoticed and the receiving party would have to respect your stance. As I plan to move ahead within my course of degree work, I am hoping to improve my writing skills. For some time I have always struggled with grammar and writing to be proficient and professional whether if it was an email or a paper due for class. While in seminary, we were taught to write our sermons as we would be speaking to someone so therefore you conversation style would not always match your grammar. To help me to improve in my writing I am going to continue using the tools provided for me as a student of Walden such as Grammarly. Grammarly (formerly Sentenceworks) is an automated grammar and writing revision tool for academic writing (Walden Writing Center. (2009). Scholarly writing). I have started to use this tool since week 3 of this course and I have found it to be a great help prior to submitting papers to be graded. There is another source that I would continue to use which is turnitin  . This tool has become a valuable tool for me because it assures that I am submitting my assignments to the highest degree of academic integrity that is expected of me as a student of Walden. Lastly, I would continue to employ the help of my wife who has looked over majority of my assignments to assure that I am writing with clarity and my grammar is in order. In the next term I have been enrolled in an English Composition course that I am certain is going to challenge not only my thinking but, my writing as well. I am looking forward to challenge as this is one of my main goals and focal point at this time. While Walden University offer persons like me who have a very busy personal, family and career life the opportunity to learn from home and at your time schedule it can still be a change. Therefore, going forward I plan to improve my Time Management Skills. Since this was my first time back in the classroom in 12 years, I found it hard in the beginning balance my job, family, church and other social outlets that I belong to while trying to complete assignments. My enrollment advisor was very effective in helping me manage getting assignments in on time. Going forward, I plan on working ahead, reading the material and having an understanding of the assignment prior to the due date. Now that my children are back in school that would help me out a lot as well because we can all sit down at a designated time to complete assignments instead of me trying to complete mine and entertain them while they were on summer break. In my household we have a standard of Academic Excellence that everyone who is in class is upheld to. So with this charge to my children I plan to lead by example which would help me to improve in the area of time management. Even though this course only lasted for six weeks, I am very grateful for the knowledge and information that I have learned about communication. I am now more aware of verbal and non-verbal communication and also how other people can perceive information just by â€Å"judging a book by its cover. † The challenge has presented itself in completing assignments on time while trying to manage other areas of life but for the most part I have adhered to those deadlines but look forward to improving in that area as well. Lastly, I am excited about using the tools and methods that are provided to me to help me along the way with my writing skills. I recall one the first couple days of class and looking at some other classmates discussions, at first I felt bad because I thought my writing was horrible but, then I realize I wasn’t alone. However, in due time I plan to be very proficient in my writing skills that I would only produce scholarly work.

Education Essay -- History, Educational Needs, Curriculum

The reasons we educate our children have changed over time. However, some of the core values remain the same. One of the most important purposes of schooling is the transmission of a culture from one generation to the next. It is important to pass on our culture, values, and beliefs to our children so we continue to have a cohesive population. Schooling offers opportunity to our children by teaching them valuable skills that allow them to be self-sufficient and lead successful lives. Schooling also serves to decrease the social ills those without an education suffer from. A final purpose of education is to create people who are active in civic life. All societies have used formal education to pass on their culture. Schools have been used for centuries to pass on religion, values, and other culturally significant principles. Our culture and curriculum are fully intertwined. When the colonists came to America they brought with them their culture and the way they educated their children reflected that. The first colonists were very religious people and their curriculum was very faith-based. It complimented the instruction they received at church and home. As immigrants flooded into the country, life changed dramatically. As the population spread west, the typical family and social dynamics rapidly changed. People became widely dispersed, and the church’s authority and influence was no longer as important. People soon realized the way they were used to educating their children needed to adapt to their new way of life. Initially only wealthy male children were educated. People might teach their girls to read and write their name, but many believed girls and women lacked the mental capacity to learn much beyond that. In the seve... ...re being piloted at the early grades in a widespread manner† (Feldman, 2007, pg.4) This is a step in the right direction and hopefully with time, there will be an increased awareness and importance placed on civic education. The purpose of schooling can be highly subjective, but some core purposes have persisted through time. These core values are important and will continue to be the driving force of education. Unfortunately, many times the idealized purposes of education are vastly different from the reality. Our education system is not perfect but it is constantly improving. Despite its flaws, our current school system does teach our children many important skills, both socially and academically. School gives our children a chance to reach their full potential and succeed in life. As our culture changes, so will our purposes behind educating our children.

Ideal Image of Nature in William Wordsworths The World is Too Much With Us :: World Is Too Much With Us

Ideal Image of Nature The World Is Too Much with Us by William Wordsworth represents modern humanity's lost spiritual connection with nature, in which he believed could only be preserved in memory. This poem is a sonnet that through images and metaphors offers an angry summation of the theme of communion with nature. Wordsworth repeats the fatalistic theme of humanities progress at the cost of preserving nature throughout the sonnet. The symbolism created by the images and metaphors represent Wordsworth's deep passion about the conflict between nature and modern progress. William Wordsworth was raised amid the mountains in a rustic society and spent a great deal of his childhood outdoors, in what he would later remember as a pure communion with nature. The life style that he led as a child brought him to the belief that, upon being born, human beings move from a perfect, idealized realm of nature into the destructive ambition of adult life (Phillips). Wordsworth's deep cynicism to the materialistic ambition of the Industrial Revolution during the early nineteenth century is evident in this sonnet. Images and metaphors alluding to mankind's greed, nature's innocence, and the speaker's rejection of accepted principles all serve to illustrate the speaker's passion to save the decadent era of the early 1800s. The first part, the octave, of "The World Is Too Much with Us" begins with Wordsworth accusing the modern age of having lost its connection to nature and everything meaningful: "Getting and spending, we lay waste our powers; /Little we see in Nature that is ours; /We have given our hearts away, a sordid boon" (2-4)! The idea that Wordsworth is trying to make clear, is that human beings (adults) are too preoccupied in the material value of things ("The world┘getting and spending" (1-2)) and have lost their spiritual connection with Mother Nature (childhood). "Little we see in Nature that is ours;" (3) Wordsworth is expressing that nature is not a commodity to be exploited by humans, but should coexist with humanity, and "We have given our hearts away, a sordid boon" (4)! he pronounces that in our materialistic lifestyles, nothing is meaningful anymore. He says that even when the sea "bares her bosom to the moon" (5) and the winds howl, humanity is still out of tune. These lines (5-7) suggest that nature is helpless and unknown to the destruction man is doing. "For this, for everything, we are out of tune;" (8) proposes that even in the spectacle of a storm, human beings (adults) look on uncaringly implying that we, humans, don't realize the damage we are inflicting on helpless nature.

English- Standard

What does this cartoon suggest about belonging? The Image shown suggests that the talking cartoon character feels he needs to Isolate himself from the world until It Is a happy place gall that he wishes to live In. It is as if he only wishes to belong to places in which he believes are positive. II. What features of this cartoon suggest this message? The main reasons that suggest this is the text shown from the cartoon character and his body language.The cartoons speech is very negative toward belonging not Just to place but also to self. The characters body language suggests to the readers that the image is of an unhappy and negative tone. Another feature that suggests this is the shading of the building this shows us a feeling of isolation which is created by the character In the way he Is locking himself away from society and the world. Question Two: Poem l. What reflections does the poem offer on returning to the place where on grew up? Support your answer with detail from the po em.Wealth the poem there are feelings of different tones. These being negative and positive to returning to Darwin. It seems hat the author does not want to return when he say such quotes as â€Å"dragging my body behind†, this give a sense of disappointment as he uses an unwilling tone to describe what he is feeling when he arrives back in Darwin after twenty five years of leaving. The metaphor â€Å"landfill† is also used in describing his negative view, it has been said that throughout the poem that he cannot escape Darwin, it is as if he needs to belong to Darwin to survive. It fills the nose like a childhood dunked in scented tea†, Is another form of tone but in this cause takes on a positive perspective, his gives us a technique of emotive language. This technique gives the readers a better sense of what the character Is experiencing at the present time. It also shows experience past times. Question Three: Prose Extract l. How does the narrator evoke the ex perience of being at home in the landscape? In David Ireland's extract â€Å"The Chosen†, Ireland shows the way the beauty of natural sceneries can fill a girl with impressions of belonging through a keen eye of discoveries of the natural world.The extract begins by using a metaphor of â€Å"She began to love the silence†, this helps to indicate her somewhat as it seem previous fife with â€Å"silence†. The girl further begins to explore the sceneries, which leads her to finally understand nature where she experiences tranquility of the sceneries and begins to â€Å"love the silence† once again, It Is as If every step she takes excites her more and more about future discoveries. â€Å"She listened to see If she could hear the crops growing† is used to suggest her unfamiliarity of being in mother natures arms, she an discoveries.Question Four: Visual Text, Poem and Prose Extract l. In each of these texts, perceptions of belonging involve connections between people and places. Select and TWO of these texts and compare their portrayal of the connections between people and places. In the text â€Å"Darwin 1967-1992† and â€Å"The Chosen† perceptions of belonging are very much the same, both texts reveal a sense of wanting to belong to place but they also show a sense of not wanting to belong for particular reasons.In â€Å"Darwin 1967-1992†³ the main idea is to show that past experiences can connect you to a place you may not particularly want to be, in this case Darwin. It is as if the author cannot escape, as it is truly where his sense of belonging is. It is like Darwin is the only place he can be his true self. The Chosen† can be taken by an audience as wanting to belong or not wanting to belong much like â€Å"Darwin 1967-1992†. In â€Å"The Chosen† we can see she did not want to belong at first but soon grew to love the sceneries much like the author of â€Å"Darwin 1967-1992† loved Darwin as a place when he was younger.The girls opening sentence soon tells us that she wishes to connect and belong to place by the way she somewhat lets herself fall into mother natures arms. The girl seem to disconnect from the people as she says â€Å"She began to love the silence† showing that she doesn't want to hear anything form the world outside of the sceneries she is connecting herself to, Just like the author of â€Å"Darwin 1967-1993† is aiming to disconnect himself form all the experiences and people of Darwin.Essay: â€Å"Heat and Dust†- Ruth Brawler Cabala â€Å"Time and Tide†- Tim Winston Belonging is not Just defined by on specific definition but by many, this can be influenced from events people have endured in life or from views and perceptions told from others. Belonging means the feeling of acceptance, security and fulfillment, or the connection felt to people, places, communities and the world itself. These feeling can be iden tified through Ruth Brawler Cabala's novel â€Å"Heat and Dust† and Tim Window's 1997 feature article â€Å"Time and Tide†.Belonging to place is a very significant aspect to a persons feeling of being accepted and connected. In Cabala's â€Å"Heat and Dust† the narrator travels to India to reconstruct the story of Olivia and to find herself and where she belongs in Indian culture. Her first expectations of India are not what she envisioned at all she imagined India to be Just like or identical to the memoirs, prints and letters of Olive's she had received. The first view that is shown to backup the narrator's negative view of India is the loss of her watch.She uses empathic tone in the line â€Å"Not already' to suggest the expectation of things being taken. The narrator somewhat starts to forget about her first views of India and become diverted into the India culture, she does this by opening up her windows and door to let the heat and dust which brings her i nto the realization of what Indian culture is and what she wishes to do to make a connection to India and belong to India and its people.The narrator's sense of belonging to the people of India truly starts when she Joins and feels connected to the Ender La's family this is shown through the metaphor â€Å"Joined the Ender Ala line†. This use of this metaphor is to show the narrators deep and true feeling for the Ender Ala family and their culture. The narrator soon become intensely involved in Indian culture after she is introduced to how they live, eat, sleep and dress. She begins to live like the Indians by only sleeping in a small room with minimal furniture and resources. She also begins to eat traditional Indian food and wear the traditional Indian clothing.The narrator become so involved and in love with India as the days go on this can be seen in the line â€Å"l lie awake for hours: with happiness†, the use of the colon helps to add and emphasis positive tone of the narrator and show us that she is keeping with a positive state of mind. The narrator soon become pregnant to Ender Ala in a secret affair of which only they know of. The narrator makes the decision and tries an abortion to help keep her love affair secret to the Indian culture. The narrator allows Magi to proceed with the abortion until he is suddenly stopped by the narrator's rods of â€Å"l suddenly cried out, No please stop†.The narrator makes the individual choice of not to abort the baby this is seen in the line â€Å"It was absolutely clear to me now that I wanted my pregnancy'. When the narrator leaves Cabala uses evocative language such as † brilliant light† and â€Å"light steamed in† to describe the landscape that the narrator is entering after her procedure. The landscape somewhat seems to match the narrators feeling and thoughts, it is as if India is happy with her decision and accept. Notion of belonging can be questionable. The British in Cabala novel see India as Mathew of a remote outpost.They brought their own British culture with them. They lived in gated and isolated settlement which where within the Indian towns. With their culture they also brought their own fashion, foods, furnishing and religion. The British more or less didn't open themselves up to India because they where unsure and uncomfortable about the many unfamiliar sights of many things such as the weather, disease, colors, foods and insects. They did not come to see this as tourists they mention, but they come as rulers. Throughout the novel there are many ententes that give the readers a sense of the British not wanting to belong.For example they are completely opposite to the narrator who is willing to let herself open to India. They keep their windows and doors shut to make the heat and dust stay ways from them unlike the narrator who keep hers open because it helps her to connect to the Indian culture. They are also very different in the wa y that they don't try to live in the Indian culture like the narrator, they never try any of the Indian food, clothing or furnishings. People desire relationships to provide or create a sense of connection or belonging to place. Belonging to place is very important in Tim Window's article â€Å"Time and Tide†.Winston affiliate himself with the sea, the connection is so strong that he sees the sea as another home. The feeling of the sea being a home leads Winston to having a large feeling of idealization with the sea, this is very much seen when he refers to the sea as â€Å"The Big Blue†. Window's strong affiliation is also shown in the metaphor of â€Å"l grew up† this show a technique of symbolism as the sea somewhat shows a view of his growth as he grew up. Vivid imagery is also used to advocate how connecting the sea is to IM and how connected he is to the sea.Within the article we learn that Winston does not Just have a strong relationship to the sea but hi s family as well. Winston mentions many memories which he shares with his father but most important his mother. The relationship with his mother is most important through the piece as his mother soon realizes his connection to the sea and sees how it is somewhat of another nurturing mother to her son. His mother realizes him from Just her mothering and allows the sea to mother as well. The sea does not Just allow Winston to feel as if he belongs to lace but also allows him to show his sense of acceptance, and also his own sense of identity.In Ruth Brawler Cabala's â€Å"Heat and Dust† and Tim Window's â€Å"Time and Tide†, all character find themselves wanting to be involved in belonging to place or not belonging to place. Both sides are seen in â€Å"Heat and dust† where as only one is seen in â€Å"Time and Tide†. There choices much belong to their attitude and willingness to the culture or society. It is as if to truly feel a sense of belonging they ne ed to have a sense of a relationship with somebody or something from the place they are at the time.